Project Brief

This Motion Cinema explores the intersection of branding, motion design, and typography, focusing on creating engaging visual experiences that communicate a brand's identity through motion, animating brand assets, logos, colors, and typography to create memorable brand experiences across digital platforms. The key importance of this fun upbeat cinema is the design and production of video, combining motion typography and visual storytelling.The goals of this fun empowering combination of moving images and sound isfamiliarize the principles of motion design and branding, learning how to animate type and graphics to reinforce brand identity. 

This motion branding centers around the theme of empowerment, drawing inspiration from a vibrant Pinterest board brimming with confidence, luxury, and motivation. The visual identity for this project reflects the energy and ambition of modern women striving for success, independence, and fulfillment in all areas of life. Set to the dynamic beats of Drake and Nicki Minaj, the soundtrack fuels the narrative, enhancing the visuals with a sense of power, ambition, and unapologetic self-expression. The video weaves together themes of high-end lifestyle, personal growth, and motivation, using bold colors, sleek typography, and fluid motion to capture the essence of strength, resilience, and luxury. Through the combination of aspirational imagery, empowering quotes, and a beat-driven pace, this motion branding project embodies a life of determination and style, inviting viewers to step into a world where confidence reigns, and possibilities are endless.








INSIGHTS : Throughout my exploration of making a lyric video I realized how strategic it is to tap into beat and motion when keyframing. I noticed that practice on animating brand elements such as logos and color schemes to reinforce brand identity in a dynamic format is an important key factor to conceptually help integrate it with visual elements to enhance the storytelling of a song.


TECHNICAL SPECIFICATIONS:
   1.) AFTER EFFECT 
   3.) RATIO : 1920 x 1080
   4.) CODEC: H.26
   5.) FRAME RATE : 30 FPS

Process

TYPOGRAPHY SEARCH

When creating a lyric video with an empowering soundtrack by Nicki Minaj and Drake, finding the right bold typography is key to matching the energy and attitude of the music. Here’s how I find bold styled typefaces that complements the vibe! We're looking for a typeface that exudes strength, confidence, and boldness—something that feels unapologetically powerful, much like the artists themselves. The font should not only complement the rhythm but also carry a visual weight that matches the empowering themes in the lyrics.
The fonts that I limited with is Avenir, Futura, and Proxima Nova looking mainly at their bold type looks. I then decided to choose typefont Futura - Bold which is is extremely versatile. Its bold weights give a commanding presence to key lyrics, while its lighter variations can add contrast for softer moments. This flexibility allows me to create dynamic typographic movements that flow seamlessly with the shifting moods and tempos of the song.




For my video first exploration I play with a circle to match with the upbeat of the music by keyframing. Keyframing in After Effects is essential for synchronizing video with music because it ensures that visual elements move in harmony with the audio, creating a cohesive and impactful experience. By strategically setting keyframes, designers like me can match transitions, animations, and effects to the rhythm, beats, and changes in the music. This synchronization helps to enhance emotional engagement, with viewers making the video more dynamic and captivating. Each visual moment aligns perfectly with the sound, whether it's a subtle shift or a dramatic change. This technique is crucial for producing polished, professional-quality videos that fully integrate both sound and visuals when Motion Branding.










STYLEFRAMES & STORYBOARDS

Creating style frames and storyboards for a lyric video involves designing visual concepts that capture the tone and feel of the song. This process begins with understanding the song's mood and message, which informs choices like color schemes, typography, and visual motifs. The goal is to establish a consistent visual theme that aligns with the music, whether it's energetic, emotional, or abstract. Since im going for a empowering feel a girl who has sense of power, ambition, and unapologetic self-expression I decided to make a pinterest themed concept. As we all may know Pinterest brings inspiration by offering a vast collection of images, ideas, and visual content curated from various sources. Users can browse and save content across different categories, such as design, fashion, art, and more, which allows them to discover new ideas and trends. The platform's algorithm suggests personalized content based on user interests, making it a powerful tool for sparking creativity, gathering references, and organizing ideas into mood boards. As a person who loves visuals and seek my future life aesthetic on pinterest. This visually driven platform helped me explore, making it a go-to resource for inspiration across various creative fields. Typography plays a key role, as the lyrics are central to the video, so experimenting with fonts, spacing, and movement is crucial to ensure readability and style coherence. These frames help guide the overall design before full production begins.

                                                                       SLIDESHOW DONT BELOW

LYRIC BRANDING VIDEO
( SONG : “ PROUD OF YOU “ BY NICKI MINAJ & DRAKE)